AMP: Does it Really Make Your Site Faster?

October 11th, 2016

Nigel Heron and I gave a talk about Accelerated Mobile Pages (AMP) at Velocity New York 2016.  We have slides available on Slideshare:


In this talk, we dig into AMP to determine whether or not it gives your visitors a better page load experience.  We cover:

  • What is AMP?
  • Why should AMP pages be faster?
  • How do we measure the real user experience for AMP pages?
  • A demo of how to use AMP analytics
  • Real-world performance data from AMP visitors
  • Real-world engagement / conversion data from AMP visitors

The talk is also available on YouTube.

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